10 Ways to Make the Most Out of Conventions and Trade Shows

TIME

startupcollective

This story was originally published on StartupCollective.

Every startup CEO needs to sell. Nothing is more important than getting your product out in the market and finding folks to pay real dollars for it. There’s no shortage of sales approaches — emails, cold calls, networking events, catchy banner ads, knocking on doors, etc. They’re all worth a shot.

But I’ve found that for my companies, I get the best ROI from attending conferences, conventions or trade shows. In two days at a conference, you can achieve what could take months sitting at your computer, all in a fun location. I’m writing this surrounded by palm trees in Miami, where it’s 75 degrees.

As with anything else, it pays to prepare for a conference. Based on my experience, I’ve come up with 10 tips to help you get the most out of every conference you attend.

  1. Plan ahead. Figure…

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